Poverty As Helplessness: How Loss of Control Affects Impulsivity and Risk-Taking

Poverty is often associated with displays of aberrant preferences such as increased impulsivity and pronounced risk-seeking. Using a combination of lab and field experiments, we demonstrate that feelings of helplessness generated by being in a state of poverty shift preferences towards more impulsive and risk-seeking choices.


Ayelet Gneezy and Alex Imas (2015) ,"Poverty As Helplessness: How Loss of Control Affects Impulsivity and Risk-Taking", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 208-211.


Ayelet Gneezy, University of California San Diego, USA
Alex Imas, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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