Overly Specific Gift Giving: Givers Choose Personalized But Less-Versatile and Less-Preferred Gifts

This research shows that givers favor gifts that are specifically appropriate for the recipient but are less versatile than what the recipient would prefer to receive, largely because givers tend to focus on recipients’ unique traits and personalities rather than on their multiple, varying wants and needs.

Citation:

Mary Steffel, Elanor F. Williams, and Robyn A. LeBoeuf (2015) ,"Overly Specific Gift Giving: Givers Choose Personalized But Less-Versatile and Less-Preferred Gifts", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 229-233.