Unpacking the Effects of Status on Creativity

This research investigates how status influences individual creativity and the underlying process. We also examine how the impact of status is moderated by status mobility. The findings provide theoretical insights into the role of status on boosting or hampering individual creativity and have managerial implications for companies’ innovation strategy.


Zhi Lu, Xiaojing Yang, and Na Wen (2015) ,"Unpacking the Effects of Status on Creativity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 620-621.


Zhi Lu, Pennsylvania State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Na Wen, City University of Hong Kong, China


NA - Advances in Consumer Research Volume 43 | 2015

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