The Embodied Simulation of Verticality

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.


Massimiliano Ostinelli, David Luna, and Torsten Ringberg (2015) ,"The Embodied Simulation of Verticality", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 656-657.


Massimiliano Ostinelli, University of Wisconsin - Milwaukee, USA
David Luna, Baruch College, USA
Torsten Ringberg, Copenhagen School of Business


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands

Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver

Read More


D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending

Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia

Read More


Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.