The Unattractiveness of Hedges: Implications For the Conception of Risk Preferences
Those who own a $10 HEADS voucher value a $10 TAILS voucher less than $5. This contradicts the risk aversion implied by their valuation of the HEADS voucher (which is also below $5). This logical error is difficult to expunge and it challenges essentially every existing model of risk attitudes.
Citation:
Shane Frederick, Andrew Meyer, and Amanda Levis (2015) ,"The Unattractiveness of Hedges: Implications For the Conception of Risk Preferences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 132-135.
Authors
Shane Frederick, Yale University, USA
Andrew Meyer, Yale University, USA
Amanda Levis, Yale University, USA
Volume
NA - Advances in Consumer Research Volume 43 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Secret Consumption in Close Relationships
Kelley Gullo, Duke University, USA
Danielle J Brick, University of New Hampshire
Gavan Fitzsimons, Duke University, USA
Featured
Asymmetry in Susceptibility to Fake News due to Political Orientation
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA
Featured
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada