Gamblers Are Fun (But They Aren't Risk Takers)
We show that subtle differences in framing can dramatically alter people’s willingness to accept risky versus certain options. In particular, we find that choosing an uninteresting option often feels worse than rejecting an interesting option, and that earning nothing sometimes seems better than earning next-to-nothing.
Theresa Kelly and Joseph Simmons (2015) ,"Gamblers Are Fun (But They Aren't Risk Takers)", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 135-135.
Theresa Kelly, Washington University, USA
Joseph Simmons, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 43 | 2015
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana