Sharing Predictions

In two field experiments conducted at long distance running races, we examine how sharing a prediction influences consumers predicted and actual performance. Sharing a prediction leads non-expert (expert) runners to make more ambitious predictions and perform better when they expect that their outcomes will be private (shared with others).



Citation:

Keri L. Kettle, Gerald Häubl, and Isabelle Engeler (2015) ,"Sharing Predictions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 292-296.

Authors

Keri L. Kettle, University of Miami, USA
Gerald Häubl, University of Alberta, Canada
Isabelle Engeler, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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