Improving Consumer Performance By Merely Eliciting Goals

We describe an intervention in which merely asking people about existing (self-set) goals improved performance. In the primary demonstration, this intervention led experienced marathoners to finish 6.75 minutes faster than those in a control condition. Evidence suggests that this intervention works by reducing temporal declines in goals as performance nears.



Citation:

Aaron M. Sackett, George Wu, Rebecca J. White, and Alex B. Markle (2015) ,"Improving Consumer Performance By Merely Eliciting Goals", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 292-296.

Authors

Aaron M. Sackett, University of St. Thomas, USA
George Wu, University of Chicago, USA
Rebecca J. White, University of Chicago, USA
Alex B. Markle, Fordham University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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