The Dynamics of Success: How Experiencing Success Versus Failure Influences Subsequent Motivation
What are the motivational dynamics of success and failure at activities that we do repeatedly? The answer depends on whether an activity is construed as work or play. Evidence from four experiments shows that experiencing failure is more motivating than success for work, whereas the opposite is true for play.
Sarah Wei and Gerald Häubl (2015) ,"The Dynamics of Success: How Experiencing Success Versus Failure Influences Subsequent Motivation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 292-296.
Sarah Wei, University of Alberta, Canada
Gerald Häubl , University of Alberta, Canada
NA - Advances in Consumer Research Volume 43 | 2015
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA