I Made It Just For You! Building Attachment Via Self-Designed Gifts

In two studies, we investigate attachment towards self-designed gifts over time. Our results show that 1) self-design increases initial attachment when choice is sufficient, 2) attachment decreases at the time of gift giving and 3) the decrease in attachment can be mitigated with the use of a relationship-focus during design.



Citation:

Lisa Schmidt, Maria Sääksjärvi, and Ilona E. de Hooge (2015) ,"I Made It Just For You! Building Attachment Via Self-Designed Gifts", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 676-679.

Authors

Lisa Schmidt, Delft University of Technology, The Netherlands
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Ilona E. de Hooge, Wageningen University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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