How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?

We conducted two studies to examine how self-posture can influence the behavior of consumers and salesperson in a store.Study 1 found that consumers purchase more when they are standing rather than sitting.Study 2 found that salespeople are happier and more involved in their job when they are sitting rather than standing.


Mukta Ramchandani and Adilson Borges (2015) ,"How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 803-803.


Mukta Ramchandani , NEOMA Business School,Campus Reims, France
Adilson Borges, NEOMA Business School, Campus Reims,France


NA - Advances in Consumer Research Volume 43 | 2015

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