How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?

We conducted two studies to examine how self-posture can influence the behavior of consumers and salesperson in a store.Study 1 found that consumers purchase more when they are standing rather than sitting.Study 2 found that salespeople are happier and more involved in their job when they are sitting rather than standing.



Citation:

Mukta Ramchandani and Adilson Borges (2015) ,"How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 803-803.

Authors

Mukta Ramchandani , NEOMA Business School,Campus Reims, France
Adilson Borges, NEOMA Business School, Campus Reims,France



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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