Better the Devil You Don’T Know: Collective Control Power and Social Comparisons

Can we rely on high self-control friends to help us control our behaviors? We proposed that low self-control friends could be a better “gate keeper” than high self-control friends when people focused on a collective control system in respond to upward comparison.



Citation:

Li Huang and Thomas Kramer (2015) ,"Better the Devil You Don’T Know: Collective Control Power and Social Comparisons", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.

Authors

Li Huang, University of South Carolina, USA
Thomas Kramer, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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