Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and Conservation: the Role of Individual Differences in Commitment to Beliefs

We applied the Commitment to Beliefs (CTB) framework to understand when relevant ideologies are most likely to predict environmentally-conscious consumption and conservation. Across three studies, individuals who endorsed ideologies that support or neglect environmentally-friendly consumption displayed the strongest such intentions and behavior when they also had higher levels of CTB.



Citation:

Matthew Maxwell-Smith, Paul Conway, and James Olson (2015) ,"Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and Conservation: the Role of Individual Differences in Commitment to Beliefs", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 798-798.

Authors

Matthew Maxwell-Smith, University of Illinois at Urbana-Champaign, USA
Paul Conway, Florida State University, USA
James Olson, University of Western Ontario, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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