Negative Mood and Goal Achievement: the Role of Mindset Congruency in Goal Pursuit.

This study investigates how negative mood influences consumers’ goal pursuit. I propose that the influence of negative mood during the preactional goal phase facilitates the formation of concrete goal-related plans. A concrete mindset, which is congruent with the mindset required during the preactional goal phase, would facilitate goal pursuit.



Citation:

Carlos Bauer and Rajesh Bargave (2015) ,"Negative Mood and Goal Achievement: the Role of Mindset Congruency in Goal Pursuit.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.

Authors

Carlos Bauer, The University of Texas at San Antonio, United States
Rajesh Bargave, The University of Texas at San Antonio, United States



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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