Free-Sorting Task Research Design Decisions and Their Effects on Task Outcomes and on the Participant Experience

We study researcher design choices as they administer sorting tasks (card sorts) online. Using data from 1000+ participants in a fractional-factorial experimental design, we show how various researcher decisions influence sorting task usage (e.g., quitting, time spent), and the participants’ experience (e.g., satisfaction, depletion). Research design recommendations are provided.



Citation:

Simon J. Blanchard and Ishani Banerji (2015) ,"Free-Sorting Task Research Design Decisions and Their Effects on Task Outcomes and on the Participant Experience", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 18-22.

Authors

Simon J. Blanchard, Georgetown University, USA
Ishani Banerji, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Featured

Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA

Read More

Featured

Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version

Sebastian Danckwerts, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.