Home Is Where the Money Is: Financial Consumption in Global Mobility

Prior studies argue that global mobility destabilizes consumers’ sense of home by uncoupling it from particular local settings. This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means of economic capital.


Alisa Minina (2015) ,"Home Is Where the Money Is: Financial Consumption in Global Mobility", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 393-398.


Alisa Minina, Stockholm Business School, Stockholm university, Sweden


NA - Advances in Consumer Research Volume 43 | 2015

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