Mood Repair For a Steal: the Effect of Social Exclusion on Shoplifting Intention

We examine the effects of social exclusion on shoplifting and examine potential moderators. Results show that socially excluded consumers are more likely to shoplift and that this effect is moderated by the nature of the product (hedonic vs. utilitarian) and if consumers have shoplifted before.


Christopher Ling and Thomas Kramer (2015) ,"Mood Repair For a Steal: the Effect of Social Exclusion on Shoplifting Intention", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 615-616.


Christopher Ling, University of South Carolina, USA
Thomas Kramer, University of California Riverside, USA


NA - Advances in Consumer Research Volume 43 | 2015

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