How Actors Change Institutions: Institutional Entrepreneurship in Emerging Markets

Consumers need inspirational liaisons that are co-creating the infrastructures of emerging markets. This ethnographic inquiry develop a better understanding of the process from by which individual consumers become institutional entrepreneurs, and secondly, puts forth the internal contradictions that these individuals have in relation to other stakeholders.



Citation:

Marcus Klasson (2015) ,"How Actors Change Institutions: Institutional Entrepreneurship in Emerging Markets", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 793-793.

Authors

Marcus Klasson, Lund University, Sweden



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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