Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing.

Free-floating carsharing is an innovative mobility concept. The acquisition of new customers is key for further expansion. This qualitative study undertook 33 interviews with non users, users, and a corporate expert to explore barriers that potential carsharing customers face. The study contributes to collaborative consumption and innovation.



Citation:

Amy Yau and Akiko Mahn (2015) ,"Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 746-747.

Authors

Amy Yau, University of Bath, UK
Akiko Mahn, University of Bath, UK



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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