Biases in Using Information to Evaluate Uncertain Financial Prospects

We demonstrate biases in how people use favorable versus unfavorable information in uncertain decisions, and show that they arise from a combination of multiple mechanisms. Our findings also reveal that the relationship of information to subjective or “felt” certainty is a critical factor in determining the extent of these biases.



Citation:

Uma Karmarkar and Alexander Peysakhovich (2015) ,"Biases in Using Information to Evaluate Uncertain Financial Prospects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 260-264.

Authors

Uma Karmarkar, Harvard Business School, USA
Alexander Peysakhovich, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk

Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China

Read More

Featured

R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand

Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.