Biases in Using Information to Evaluate Uncertain Financial Prospects

We demonstrate biases in how people use favorable versus unfavorable information in uncertain decisions, and show that they arise from a combination of multiple mechanisms. Our findings also reveal that the relationship of information to subjective or “felt” certainty is a critical factor in determining the extent of these biases.



Citation:

Uma Karmarkar and Alexander Peysakhovich (2015) ,"Biases in Using Information to Evaluate Uncertain Financial Prospects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 260-264.

Authors

Uma Karmarkar, Harvard Business School, USA
Alexander Peysakhovich, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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