The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education

This paper aims to understand how dominated consumers invest in legitimate forms of cultural capital. Through a qualitative inquiry with students of a distance learning program, we show how consumers’ capitalizing practices contribute to their identity projects beyond the actual conversion of other forms of capital into cultural a one.



Citation:

Rodrigo Castilhos and Marcelo Fonseca (2015) ,"The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 335-338.

Authors

Rodrigo Castilhos, Unisinos Business School, Brazil
Marcelo Fonseca, Unisinos Business School, Brazil



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps

Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)

Read More

Featured

How Temporal Separation in Budgeting Affects Spending Behavior

Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA

Read More

Featured

O9. The Role of Numerical Identification in Customer Reaction toward Service Failure

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.