The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education

This paper aims to understand how dominated consumers invest in legitimate forms of cultural capital. Through a qualitative inquiry with students of a distance learning program, we show how consumers’ capitalizing practices contribute to their identity projects beyond the actual conversion of other forms of capital into cultural a one.



Citation:

Rodrigo Castilhos and Marcelo Fonseca (2015) ,"The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 335-338.

Authors

Rodrigo Castilhos, Unisinos Business School, Brazil
Marcelo Fonseca, Unisinos Business School, Brazil



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Sustainable Luxury: a Paradox or a Desirable Consumption?

Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA

Read More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Featured

Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation

Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.