The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education

This paper aims to understand how dominated consumers invest in legitimate forms of cultural capital. Through a qualitative inquiry with students of a distance learning program, we show how consumers’ capitalizing practices contribute to their identity projects beyond the actual conversion of other forms of capital into cultural a one.


Rodrigo Castilhos and Marcelo Fonseca (2015) ,"The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 335-338.


Rodrigo Castilhos, Unisinos Business School, Brazil
Marcelo Fonseca, Unisinos Business School, Brazil


NA - Advances in Consumer Research Volume 43 | 2015

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