How Perceived Behavioral Control Can Influence Pro-Environmental Behaviors For Individuals

Given the detrimental effects of pollution and overuse of non-renewable resources, it is essential that scholars understand both the nature of and how they can impact pro-environmental behavior. This research aims to better understand what motivates consumers to express sustainable intentions and what factors interfere in their decisions.


Marilyn Giroux, Frank Pons, and Lionel Maltese (2015) ,"How Perceived Behavioral Control Can Influence Pro-Environmental Behaviors For Individuals", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 786-786.


Marilyn Giroux, Concordia University, Canada
Frank Pons, Laval University, Kedge Business School
Lionel Maltese, Kedge Business School, France


NA - Advances in Consumer Research Volume 43 | 2015

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