How Perceived Behavioral Control Can Influence Pro-Environmental Behaviors For Individuals

Given the detrimental effects of pollution and overuse of non-renewable resources, it is essential that scholars understand both the nature of and how they can impact pro-environmental behavior. This research aims to better understand what motivates consumers to express sustainable intentions and what factors interfere in their decisions.



Citation:

Marilyn Giroux, Frank Pons, and Lionel Maltese (2015) ,"How Perceived Behavioral Control Can Influence Pro-Environmental Behaviors For Individuals", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 786-786.

Authors

Marilyn Giroux, Concordia University, Canada
Frank Pons, Laval University, Kedge Business School
Lionel Maltese, Kedge Business School, France



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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