Gain Without Pain: the Extended Effects of a Behavioral Health Intervention

We examine the extended effects of an incentive-based behavioral health intervention that targeted self-control during grocery shopping. Our results show positive persistence of the intervention, and no negative substitution effects or effects on customer loyalty. These results offer some reassurance that unintended negative consequences of some interventions may be overstated.


Daniel Mochon, Janet Schwartz, Josiase Maroba, Deepak Patel, and Dan Ariely (2015) ,"Gain Without Pain: the Extended Effects of a Behavioral Health Intervention", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 176-180.


Daniel Mochon, Tulane University, USA
Janet Schwartz, Tulane University, USA
Josiase Maroba, Discovery Vitality
Deepak Patel, Discovery Vitality
Dan Ariely, Duke University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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