Gain Without Pain: the Extended Effects of a Behavioral Health Intervention

We examine the extended effects of an incentive-based behavioral health intervention that targeted self-control during grocery shopping. Our results show positive persistence of the intervention, and no negative substitution effects or effects on customer loyalty. These results offer some reassurance that unintended negative consequences of some interventions may be overstated.



Citation:

Daniel Mochon, Janet Schwartz, Josiase Maroba, Deepak Patel, and Dan Ariely (2015) ,"Gain Without Pain: the Extended Effects of a Behavioral Health Intervention", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 176-180.

Authors

Daniel Mochon, Tulane University, USA
Janet Schwartz, Tulane University, USA
Josiase Maroba, Discovery Vitality
Deepak Patel, Discovery Vitality
Dan Ariely, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery

Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.