Nudging to Increase Organ and Tissue Donor Registrations

Current statistics on organ and tissue donation in North America point to an ever-increasing demand yet inadequate supply of available donors. In a large-scale randomized control trial, we tested the effectiveness of using behavioral insights to design simple, cost-effective interventions in order to increase organ and tissue donation rates.


Nicole Robitaille, Nina Mazar, and Claire I. Tsai (2015) ,"Nudging to Increase Organ and Tissue Donor Registrations", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 176-180.


Nicole Robitaille, Queens University, Canada
Nina Mazar, University of Toronto, Canada
Claire I. Tsai, University of Toronto, Canada


NA - Advances in Consumer Research Volume 43 | 2015

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