Nudging to Increase Organ and Tissue Donor Registrations
Current statistics on organ and tissue donation in North America point to an ever-increasing demand yet inadequate supply of available donors. In a large-scale randomized control trial, we tested the effectiveness of using behavioral insights to design simple, cost-effective interventions in order to increase organ and tissue donation rates.
Citation:
Nicole Robitaille, Nina Mazar, and Claire I. Tsai (2015) ,"Nudging to Increase Organ and Tissue Donor Registrations", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 176-180.
Authors
Nicole Robitaille, Queens University, Canada
Nina Mazar, University of Toronto, Canada
Claire I. Tsai, University of Toronto, Canada
Volume
NA - Advances in Consumer Research Volume 43 | 2015
Share Proceeding
Featured papers
See MoreFeatured
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
Wided Batat, American University Beirut
Featured
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA
Featured
M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience
Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico