Setting the Record Straight on Sugary Drink Portion Cap Policies
Renewed political interest in former NYC Mayor Bloomberg’s mandate to reduce soda consumption prompted us to test a possible firm response: bundling (i.e., operationalizing size Large by serving two regulation-sized cups). We find such a response to be synergistic with the policy: bundling caused people to buy less soda.
Leslie K. John and Christina Roberto (2015) ,"Setting the Record Straight on Sugary Drink Portion Cap Policies", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 176-180.
Leslie K. John, Harvard Business School, USA
Christina Roberto, Harvard School of Public Health, USA
NA - Advances in Consumer Research Volume 43 | 2015
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