I Am Dreaming of a Car: Longitudinal Rites of Passage and Car Consumption
We propose the concept of Longitudinal Rite of Passage as a specific type of ritual that communicates a status transition over time, differentiating itself from more traditional rites of passage by its temporal dimension, since it occurs as a set of multiple and connected behaviors performed throughout consumers’ lifetime.
Roberta Campos, Maribel Suarez, Thaysa do Nascimento, and Fabrício Molica (2015) ,"I Am Dreaming of a Car: Longitudinal Rites of Passage and Car Consumption", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 324-328.
Roberta Campos, Federal University of Rio de Janeiro - COPPEAD, Brazil
Maribel Suarez, Federal University of Rio de Janeiro - COPPEAD, Brazil
Thaysa do Nascimento, Federal University of Rio de Janeiro (UFRJ), Brazil
Fabrício Molica, Universidade Federal de São João Del Rey, Brazil
NA - Advances in Consumer Research Volume 43 | 2015
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