Can the Pragmatist Logic of Inquiry Inform Consumer Led Market Design?

We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.



Citation:

Ronika Chakrabarti and Katy Mason (2015) ,"Can the Pragmatist Logic of Inquiry Inform Consumer Led Market Design?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 212-217.

Authors

Ronika Chakrabarti, Lancaster University, UK
Katy Mason, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

When Negative Observations Broaden Generalization of Product Attributes to Novel Products

Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA

Read More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

I10. Can Body Size Influence the Judgments of Warmth and Competence?

Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.