Theory Into "Knowledge": Operationalizing Consumption Research Into Behavioural Change With Pragmatism
In this paper I explore what it would mean to utilize the work of Pierce, James and Dewey and operationalize the existing areas of ethical and sustainable consumption into a productive field of Knowledge, rather than a polarized field of academic contribution.
Iain Davies (2015) ,"Theory Into "Knowledge": Operationalizing Consumption Research Into Behavioural Change With Pragmatism", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 212-217.
Iain Davies, University of Bath, UK
NA - Advances in Consumer Research Volume 43 | 2015
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