Marketing Pragmatism: a Constructive Review of Pragmatic Philosophy and Implications For Consumer Research
This paper promotes pragmatism as a viable middle ground philosophy for consumer research. It contributes by delineating previous literature into three distinct versions of pragmatism and outlines several advantages to a wider adoption of pragmatic thought, including potential for improving connections between methodological camps.
Dan Silcock (2015) ,"Marketing Pragmatism: a Constructive Review of Pragmatic Philosophy and Implications For Consumer Research", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 212-217.
Dan Silcock, University of Bath, UK
NA - Advances in Consumer Research Volume 43 | 2015
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