Marketing Pragmatism: a Constructive Review of Pragmatic Philosophy and Implications For Consumer Research
This paper promotes pragmatism as a viable middle ground philosophy for consumer research. It contributes by delineating previous literature into three distinct versions of pragmatism and outlines several advantages to a wider adoption of pragmatic thought, including potential for improving connections between methodological camps.
Dan Silcock (2015) ,"Marketing Pragmatism: a Constructive Review of Pragmatic Philosophy and Implications For Consumer Research", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 212-217.
Dan Silcock, University of Bath, UK
NA - Advances in Consumer Research Volume 43 | 2015
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators
FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia