With Whom Do People Share? the Effects of Upward and Downward Social Comparisons on Willingness to Share Possessions

In this research, we experimentally investigate the role of social comparison in sharing. We find that people are more willing to share their possessions with a high-scoring (vs. low-scoring) fellow student due to reciprocity expectations. These findings are moderated by the product relevance to the comparison dimension and competitive/cooperative mindset.



Citation:

Ayalla Ruvio, Naomi Mandel, and Elodie Gentina (2015) ,"With Whom Do People Share? the Effects of Upward and Downward Social Comparisons on Willingness to Share Possessions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 186-190.

Authors

Ayalla Ruvio, Michigan State University, USA
Naomi Mandel, Arizona State University, USA
Elodie Gentina, Université de Lille, France



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization

Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada

Read More

Featured

N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More

Featured

The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.