The Influence of Implicit Self-Theories on Financial Risk Seeking

Three studies show that incremental theorists who believe that personality traits are malleable prefer riskier options than entity theorists who believe that they are fixed. This is because incremental (entity) theorists are more promotion focused (prevention focused). This effect is moderated by expert recommendations.



Citation:

Dipankar Rai, Chien-Wei Lin, and Magdoleen Ierlan (2015) ,"The Influence of Implicit Self-Theories on Financial Risk Seeking", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 803-803.

Authors

Dipankar Rai, LeMoyne College, Syracuse-NY, United States of America
Chien-Wei Lin, SUNY-Oneonta, Oneonta-NY, United States of America
Magdoleen Ierlan, LeMoyne College, Syracuse-NY, United States of America



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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