The Influence of Life Abundance and Financial Abundance on Higher Order Goals

Feeling ‘Abundant’ influences consumers, regardless of objective resources. Subjective feelings of Life Abundance interact with feelings of Financial Abundance, independent of mood, so people are more prosocial when high in Life Abundance but low in Financial Abundance, possibly explaining prosociality differences between higher and lower socioeconomic status individuals.


Ruth Pogacar, Karen Machleit, and James Kellaris (2015) ,"The Influence of Life Abundance and Financial Abundance on Higher Order Goals", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 802-802.


Ruth Pogacar, University of Cincinnati, USA
Karen Machleit, University of Cincinnati, USA
James Kellaris, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 43 | 2015

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