How Consumers Use Found Time

Compared to windfall money, people prefer to spend small gains of time for experience-driven hedonic purposes. This is shown in their likelihood to use the time for non-utilitarian activities and for volunteering. We show that, however, people’s tendency to spend it for utilitarian purposes increases when the gain is larger.



Citation:

Jaeyeon Chung, Leonard Lee, Claire Tsai, and Donald Lehmann (2015) ,"How Consumers Use Found Time ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 782-782.

Authors

Jaeyeon Chung, Columbia University, USA
Leonard Lee, National University of Singapore, Singapore
Claire Tsai, University of Toronto, Canada
Donald Lehmann, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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