How to Make Everyone Happy: Moderators of Affect Induction Effectiveness

This research identifies the most effective techniques for making consumers feel good and bad. This meta-analytic synthesis identifies the best affect induction techniques as well as contextual factors that can limit the effects (e.g., too obvious or irrelevant).


Nancy Puccinelli, Dhruv Grewal , Scott Motyka, and Susan Andrzejewski (2015) ,"How to Make Everyone Happy: Moderators of Affect Induction Effectiveness ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 803-803.


Nancy Puccinelli, Oxford University, UK
Dhruv Grewal , Babson College, USA
Scott Motyka, Northeastern University, USA
Susan Andrzejewski, California State University Channel Islands, USA


NA - Advances in Consumer Research Volume 43 | 2015

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