Click to Share If You Dare: the Impact of the Mere Presence of Social Media Share Icons on Product Evaluation
In three studies we find that the mere presence of social media share icons increases public self-consciousness which in turn influences product evaluation. Specifically, the presence of such icons improves consumer response to products they want others to see them use, while decreasing evaluation of products consumers find embarrassing.
Claudia Townsend and David T. Neal (2015) ,"Click to Share If You Dare: the Impact of the Mere Presence of Social Media Share Icons on Product Evaluation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 717-718.
Claudia Townsend, University of Miami, USA
David T. Neal, Catalyst Behavioral Sciences
NA - Advances in Consumer Research Volume 43 | 2015
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
Walking the Thin Edge: The Dark Side of Brand Communities and Collecting
Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile
How Temporal Separation in Budgeting Affects Spending Behavior
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA