Click to Share If You Dare: the Impact of the Mere Presence of Social Media Share Icons on Product Evaluation
In three studies we find that the mere presence of social media share icons increases public self-consciousness which in turn influences product evaluation. Specifically, the presence of such icons improves consumer response to products they want others to see them use, while decreasing evaluation of products consumers find embarrassing.
Claudia Townsend and David T. Neal (2015) ,"Click to Share If You Dare: the Impact of the Mere Presence of Social Media Share Icons on Product Evaluation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 717-718.
Claudia Townsend, University of Miami, USA
David T. Neal, Catalyst Behavioral Sciences
NA - Advances in Consumer Research Volume 43 | 2015
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA