Considering the Role of Identity Cultivation Stage in Symbolic Self-Completion and Self-Retention

Consumer research has yet to consider implications of identities evidencing cultivation stages. This investigation examines how identity cultivation stage (rookie vs. veteran) impacts symbolic self-completion and self-retention. Evidence indicates that consumers with more identity-related resources, such as relevant possessions, are less likely to self-symbolize individuals with fewer resources.


Robert E. Kleine, III, Susan Schultz Kleine, and Douglas R. Ewing (2015) ,"Considering the Role of Identity Cultivation Stage in Symbolic Self-Completion and Self-Retention", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 520-521.


Robert E. Kleine, III, Ohio Northern University, USA
Susan Schultz Kleine, Bowling Green State University, USA
Douglas R. Ewing, Bowling Green State University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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