Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency
Three experiments explore consumer created exigency and contribute to services research by 1)examining the effect of expertise and hope of the service provider, along with the end outcome of consumer success or failure, on consumer satisfaction; 2)suggesting a mechanism based on attribution theory, to influence consumer evaluations in exigencies.
Kumar Rakesh Ranjan and Praveen Sugathan (2015) ,"Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 702-702.
Kumar Rakesh Ranjan, Indian Institute of Management Tiruchirapalli, India
Praveen Sugathan, Indian Institute of Management Bangalore, India
NA - Advances in Consumer Research Volume 43 | 2015
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV