Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications
This research identifies a self-other difference in the perceived informativeness of content shared via social media: consumers believe that their own communications reflect their true preferences regardless of what prompts them to share, but that other people are more willing and likely to misrepresent their preferences to receive an incentive.
Elanor F. Williams and Mary Steffel (2015) ,"Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 197-202.
Elanor F. Williams, University of California San Diego, USA
Mary Steffel, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 43 | 2015
Memory-Based Models of Predicting Inferences about Brand Quality
Yvetta Simonyan, University of Bath, UK
Dan Goldstein, Microsoft Research
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Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University