Collaborative Consumption in Emerging Economies: Insights From the Egyptian Context

Collaborative consumption (CC) and sharing concepts are a growing research area. To contribute an original perspective, we investigate a CC phenomenon in an under-researched context, that of emerging economies. The preliminary findings help explain to what degree utilitarian vs. Communal purposes motivates an access-based phenomenon.


Ayat Yehia and Nacima Ourahmoune (2015) ,"Collaborative Consumption in Emerging Economies: Insights From the Egyptian Context", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 815-815.


Ayat Yehia, Neoma Business school
Nacima Ourahmoune, kedge Business School


NA - Advances in Consumer Research Volume 43 | 2015

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