Visual Depiction of Goal Structure and Financial Decisions

We demonstrate that visual depiction of the flow between overall financial goal and its sub-goals can facilitate goal pursuit when it creates a fit. Specifically, converging flow in the goal structure increases saving (an act of collecting), whereas diverging flow increases donation (an act of giving out).



Citation:

Min Zhao and Dilip Soman (2015) ,"Visual Depiction of Goal Structure and Financial Decisions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 136-141.

Authors

Min Zhao, University of Toronto, Canada
Dilip Soman, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction

Joshua Lewis, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions

Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.