Divine Intervention: How Illusory Causal Perception Reduces Consumer Punishment After Bad Things Happen to Bad Firms
Consumers’ desire to punish a transgressor firm can decrease if the firm had also suffered an unrelated loss. Experiments demonstrate that, for individuals with accessible religious beliefs, arbitrary similarities between the transgression and loss trigger causal perception that the loss was a punishment, lowering their desire to harm the firm.
Jae-Eun Namkoong, Jerry (Jisang) Han, and Andrew Gershoff (2015) ,"Divine Intervention: How Illusory Causal Perception Reduces Consumer Punishment After Bad Things Happen to Bad Firms", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 647-648.
Jae-Eun Namkoong, University of Nevada Reno, USA
Jerry (Jisang) Han, University of Texas at Austin, USA
Andrew Gershoff, University of Texas at Austin, USA
NA - Advances in Consumer Research Volume 43 | 2015
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA