When Precision Protects: Precise Product Information As a Source of Control.

In this work, we show in three studies that lacking personal control may lead consumers to a stronger preference for precise product information among people who lack control, compared with those who feel in control. We test this hypothesis in three studies.


Christophe Lembregts and Mario Pandelaere (2015) ,"When Precision Protects: Precise Product Information As a Source of Control.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 610-610.


Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Mario Pandelaere, Ghent University, Belgium


NA - Advances in Consumer Research Volume 43 | 2015

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