When Precision Protects: Precise Product Information As a Source of Control.
In this work, we show in three studies that lacking personal control may lead consumers to a stronger preference for precise product information among people who lack control, compared with those who feel in control. We test this hypothesis in three studies.
Christophe Lembregts and Mario Pandelaere (2015) ,"When Precision Protects: Precise Product Information As a Source of Control.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 610-610.
Christophe Lembregts, Erasmus University Rotterdam, The Netherlands
Mario Pandelaere, Ghent University, Belgium
NA - Advances in Consumer Research Volume 43 | 2015
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
Losing Fast or Slow? Preferences for Uncertainty Resolution
Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University