Online Livestreams, Community Practices, and Assemblages. Towards a Site Ontology of Consumer Community

Extant research on consumer community assemblages and practices needs to be complemented with an understanding of community sites. Examining online livestreams from the Dota2 game community we show that multi-level sites allow for assemblage heterogeneity without requiring alignment and that community practices might be universal but depend on specific sites.



Citation:

Niklas Woermann and Heiko Kirschner (2015) ,"Online Livestreams, Community Practices, and Assemblages. Towards a Site Ontology of Consumer Community", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 438-442.

Authors

Niklas Woermann, University of Southern Denmark, Denmark & University of Constance, Germany
Heiko Kirschner, University of Vienna



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More

Featured

M6. Approaching Negative Experience

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.