First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating

How do first impressions influence consumer mate preferences? Using data from a major online dating site and from real speed-dating events, we show that a consumer’s dating success is influenced by the personality characteristics that his or her appearance conveys, even after controlling for physical attractiveness and numerous other variables.


Christopher Oliviola, Paul Eastwick, Eli Finkel, Ali Hortaçu , Dan Ariely, and Alexander Todorov (2015) ,"First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 51-55.


Christopher Oliviola, Carnegie Mellon University, USA
Paul Eastwick, University of Texas at Austin, USA
Eli Finkel, Northwestern University, USA
Ali Hortaçu , University of Chicago, USA
Dan Ariely, Duke University, USA
Alexander Todorov , Princeton University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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