Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences

Photos are a ubiquitous social communication channel. But do people accurately predict which photos of themselves will generate desired inferences? While posters overwhelmingly use posed photos of themselves, candid photos actually generate more favorable impressions among observers because they are seen as more genuine. This has implications for self-presentation.



Citation:

Jonah Berger and Alixandra Barasch (2015) ,"Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 51-55.

Authors

Jonah Berger, University of Pennsylvania, USA
Alixandra Barasch, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

P12. Disclosure of Project Risk in Crowdfunding

Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China

Read More

Featured

K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect

Xiaohua Zhao, Tsinghua University
Fang Wan, University of Manitoba, Canada
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.