My Phone Is My Diary: Using Mobile Diaries For Tv Viewing Measurement

Mobile panels are gaining popularity among marketing practitioners, but their use is still relatively rare for scholarly research. We study mobile diaries in the context of TV viewing measurement providing both an assessment of their accuracy versus observed PeopleMeter records as well as how mobile diaries augment current viewing measures.


Mitchell Lovett and Renana Peres (2015) ,"My Phone Is My Diary: Using Mobile Diaries For Tv Viewing Measurement", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 244-248.


Mitchell Lovett, University of Rochester, USA
Renana Peres, Hebrew University of Jerusalem, Israel


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More


Preferences for Insight and Effort Differ across Domains and Audiences

Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria

Read More


F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.