Fomo: How the Fear of Missing Out Leads to Missing Out

We examine how enjoyment of an ongoing experience can be negatively affected by “Fear of Missing Out” (FOMO). FOMO occurs when one views photos of a missed social event on social media, which leads to both diminished enjoyment of one’s current experience and greater expected enjoyment of the missed experience


Jacqueline Rifkin, Chan Cindy, and Barbara Kahn (2015) ,"Fomo: How the Fear of Missing Out Leads to Missing Out", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 244-248.


Jacqueline Rifkin, Duke University, USA
Chan Cindy, University of Toronto, Canada
Barbara Kahn, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

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