Based on True Events: the Effects of Veracity on the Consumption Experience

This research explores how the belief a story did or did not happen in reality (i.e., veracity) affects consumers’ experience of a narrative. We find that knowing a narrative is based on true events intensifies viewers’ moment-to-moment affective reactions. Further, veracity is found to influence online review ratings.



Citation:

Francesca Valsesia, Kristin Diehl, and Jospeh C. Nunes (2015) ,"Based on True Events: the Effects of Veracity on the Consumption Experience", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 244-248.

Authors

Francesca Valsesia, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
Jospeh C. Nunes, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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