The Surprising Effect of Store-Branded Credit Cards on Consumers’ Purchasing Behaviors

Contrary to retailers’ main objectives, this research provides evidence that store (vs. regular) card users are less willing to pay for future purchases, show less total expenditure in shopping bags, are less engaged in impulsive purchasing, and are less likely to purchase discounted products from the card-issuing store.


Samer Sarofim and Promothesh Chatterjee (2015) ,"The Surprising Effect of Store-Branded Credit Cards on Consumers’ Purchasing Behaviors", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 806-806.


Samer Sarofim, The University of Kansas
Promothesh Chatterjee, The University of Kansas


NA - Advances in Consumer Research Volume 43 | 2015

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