Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions
This study investigates the role of social media platforms in connecting and mediating transnational religious communities and markets, using the search for halal food as a focal point. Results show that digital media not only provides market-based solutions to geographically dispersed individuals but influences religious identity and community construction.
Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni, Zahir A. Quraeshi, and Mushtaq Luqmani (2015) ,"Transnational Religious Connections Through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 728-429.
Yusniza Kamarulzaman, University of Malaya, Malaysia
Ann Veeck, Western Michigan University, U.S.A.
Alhassan G. Mumuni, Western Michigan University, U.S.A.
Zahir A. Quraeshi, Western Michigan University, U.S.A.
Mushtaq Luqmani, Western Michigan University, U.S.A.
NA - Advances in Consumer Research Volume 43 | 2015
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel